The Future of Social Business Analytics Isn't Where You Think It Is

When I started working on Social Media ROI back in 2010, one of the dilemmas nagging me at the time was whether or not to devote any time to discussing (to an appropriate degree of practical detail) digital tools. On ...

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Here is a Crafty Use Of Big Data!

By Bernard Marr on Jun 30, 2015
Etsy - the online marketplace which connects sellers of handmade goods and traditional craft products with buyers from around the world, was founded in 2005 in a New York apartment and this month turned 10. Over the past decade ot ...

Creating a Data-Driven Culture

By Stowe Boyd on May 29, 2015
One of the single most powerful steps a company can take toward the new way of work is transitioning from opinion-based to fact-based decision making. However, many companies aren’t making that transition, at least not yet. And it’s not enough ...
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