The New Holistic Norm

The IoT connected customer is the new norm catalyzing IT channel dynamics. This new norm impacts how we think about the Buyer’s Journey: today, tomorrow and in the future. This new norm impacts how we identify opportunities to do business ...

Recent Posts

Data Connectivity in the Web-Enabled World

By Julie Hunt on Dec 28, 2015
As the use of SaaS and cloud services has grown, the API (Application Programming Interface) has come to the forefront as an important technology component in this web-enabled world. APIs are points of entry or connectivity methods, for integrations between ...

An Open Letter to All Technology Partners

By Phil Simon on Dec 10, 2015
Dear CEO/CMO: I get it. Really. You believe that your products and services are best-in-breed. What’s more, they play nice with other enterprise technologies. That is, with a few mouse clicks, they can easily integrate with other important services such ...

Benefits Realisation Shouldn’t Be A Witch-Hunt!

By Adrian Reed on Nov 30, 2015
Organisations that initiate projects generally do so to embed some kind of favourable change into their operation. The types of outcome and benefits desired will vary depending on the organisation’s situation and strategy, but might involve increasing revenue, reducing costs, ...

Industry-Focused Services Deliver Unique Value

By Julie Hunt on Sep 9, 2015
I often advise my clients (B2B software vendors and professional services firms) to seriously consider well-targeted markets that require extensive expertise that will set the vendor apart. These markets might be a specific industry focus or niche services for distinct ...
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