Is Data Tech's New Trend?

By | Sep 13, 2012

The tech world has seen many trends since computers exploded more than three decades ago. In the last 30 years, those trends have included Internet, smartphones, but now the latest trend may be related to software instead of hardware. The Pittsburgh Post-Gazette quoted Michael R. Stonebraker, technology research pioneer, MIT adjunct professor, and co-founder of VoltDB and Paradigm4 as saying, "Now is the time. The economics and the technology are ripe." The technology he is referring to relates to data. Although most technology crazes seem to happen overnight, the reality is they take anywhere from 10 to 20 years to become the next big thing. Software has put in its time and many experts agree with Stonebraker that now is the time for it to take off in both the business and personal tech world.

Rocket Fuel, a newer Silicon Valley start-up, is showing companies how effective software can be with its artificial intelligence software for marketing. According to the Post-Gazette article, "Rocket Fuel has raised $76 million in venture funding and debt, and its thousands of computers handle 19 billion bid requests a day on ad exchanges. Each online auction for ad space is typically completed in about 100 milliseconds, a tenth of a second."

Although the company is new and seems to be an overnight success, the company's CEO, George John, worked on artificial intelligence in the 1990s while a doctoral student at Stanford. In the last few years, the ideas of the 90s have progressed into a data-driven business. More and more businesses will likely be turning to companies like Rocket Fuel to help make sense of all their information. Midsize IT professionals will need to help their midsize company be part of the newest software trend.

Midsize ITs are already being asked to evaluate the various cloud services and SaaS products and determine the best products that utilize and organize the vast amount of information available to business leaders. Just like IT professionals have had to help businesses decide on the best computers and smartphones to use during the time they ruled the tech world; businesses that choose to follow the latest tech trend once again will need help from their IT experts. Data gathering software will be important, however software that gathers information and uses artificial intelligence to produce reports and predictions for businesses will become more and more popular with both large and midsize businesses in the next few years. IT professionals who are trained in overseeing the implementation of this type of software will be vital to all industries during the next decade and beyond.

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Like us on Facebook. Follow us on Twitter.

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